Octapixx Media, the production subsidiary of Protocol Sports Marketing Ltd., today announced that it will collaborate with the University of Toronto as the official production partners for the Toronto Rush of the Ultimate Frisbee Association (UFA) throughout the 2026 season.
Beginning Saturday, May 9, Octapixx Media will be responsible for crewing Varsity Stadium’s production control room for all Toronto Rush home games to enhance the product for fans, sponsors, and broadcasters.
In addition, Protocol Sports Marketing has secured a distribution agreement with CBC Sports, where all Toronto Rush regular-season home games will be livestreamed on CBC Sports’ YouTube channel, significantly expanding the team’s digital reach and accessibility to audiences across Canada and beyond.
>> View the full 2026 Toronto Rush Schedule
“The Toronto Rush has a rich Ultimate Frisbee legacy since its founding in 2013, and its broadcast should convey the tradition,” said Lowell Conn, President of Octapixx Media. “Pairing Octapixx Media’s production capabilities with CBC Sports’ reach is exactly the integrated solution Protocol Sports was built to deliver, and it gives ultimate fans across Canada a way to follow every home game of the 2026 season.”
“Partnering with Protocol Sports and CBC Sports YouTube is a major step forward for the Toronto Rush and Professional Ultimate Frisbee in Canada.” Said Jim Lloyd, Managing Partner of the Toronto Rush. “This agreement gives us an incredible opportunity to reach new audiences, specifically fans who may be discovering the sport for the first time. By expanding our visibility on accessible platforms like YouTube, we’re not just growing our fanbase, we’re helping showcase the speed, skill, and excitement of our game to a broader, more diverse community than ever before.”
This partnership highlights the continued growth of Protocol Sports Marketing and Octapixx Media, in live sports production and media rights distribution, while directing the Group’s expertise toward the increased visibility of ultimate frisbee in the Canadian sports landscape.
ABOUT OCTAPIXX MEDIA INC.
Part of Protocol Group, Octapixx Media Inc. is a live production services and comprehensive studio solutions company. From its Toronto-based broadcast centre, Octapixx Media delivers REMI and on-site production for major sports rights holders and broadcasters, including OneSoccer’s coverage of the Canadian Premier League and Concacaf competitions, NASCAR Canada Series for REV TV, and Top Rank Boxing. More information at octapixx.com.
ABOUT TORONTO RUSH
The Toronto Rush joined the East Division of the UFA in 2013, becoming the first Canadian team to join the league. They went undefeated that year and continued their streak into the playoffs to take home the 2013 UFA Championship in their introductory season. With three appearances in league championship games and one title in 2013, fans have come to expect to see this team excel on and off the field. More information at torontorush.com.
For media inquiries, please contact: Dillon Goldsmith, dgoldsmith@octapixx.com
